Matt Peterson is the Chief Financial Officer at Snappy, a leading gifting platform that helps companies celebrate and appreciate employees and customers in a meaningful way. Since joining Snappy in November 2022, he has played a key role in shaping the company’s financial strategy and driving operational excellence, supporting its mission to create memorable gifting experiences that foster strong connections.

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Before Snappy, Matt was Senior Vice President of Finance at Attentive, an SMS marketing platform, where he scaled the financial team and operations. Prior to Attentive, he served as Vice President of Finance at Fastly, where he played a pivotal role in the company’s successful IPO in 2019, along with multiple M&A and capital markets transactions. Earlier in his career, Matt was a member of the technology M&A team at Union Square Advisors, advising on over $13BN worth of technology transactions. Matt began his career as a CPA at EY, focused on tax and mergers and acquisitions.

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Matt holds both a Bachelor's degree in Accounting and a Master's degree in Taxation from Brigham Young University, where he played football as a defensive end.

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Matt is an avid outdoorsman, lifetime athlete, and an Ironman finisher.

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Matt’s Favorite Gift He’s Ever Given: A diamond bracelet and earring set for my wife. By the time I could afford it, we had been married for over 10 years and had 3 children. Getting to the point where I could get my better half something she’s always wanted was a huge milestone for us.

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‍His favorite gifting occasion: I love sending gifts to friends when they’ve had a win in their life, whether it’s closing on a home, getting a new job, or something similar, celebrating the success of others is very important to me.